The Shills Acne Purifying Peel-Off Black Mask is the internet’s latest beauty obsession. On YouTube and Instagram, you’ll find plenty of videos documenting the super-intense masking process. Unlike other masks that simply wash or peel off without much fuss, this charcoal-based peel seriously clings to the skin—and ripping it off hurts like crazy. It’s weirdly mesmerizing to watch people pull the masks off and reveal the blackheads, dead skin, and other gunk hiding in their pores.
This video might be the funniest. It was posted on YouTube last week by YouTuber Tiff from Tee Cee Videos, and then made it to Facebook via Viral Thread. The Facebook video has already amassed 76 million views. (Warning: NSFW for swearing.)